By definition demography deals with populations
their compositions and replacements. On the other hand, population consists
of individual consumers as well as manufacturers. Any subject of social
and economic (re)production, has its demographic environment. The obvious
advantage of the demographic dimension is its adequate measurement unlike
of many social and economic phenomena. It makes demography definitely more
reliable base for both analytical research, and forecasting, hence, it
is a necessary condition in one's strategic planning. Since the analyses
of demographic environment are included into the standard of business planning,
all foreign companies present now or planning to penetrate into the Russian
markets, will be in need of demographic information -- and the only source
providing these data might belong to you.
Russia remains mainly terra incognita for
the rest of the world. Only very recently (with perestroika and
glasnost)
the demographic data had been published. Since Russians know little about
their own demography, others, especially possible foreign investors (like
you;) need this knowledge even more. Very often foreigners rely on occasional
advisors, who tend to exploit their client's lack of knowledge and replenishing
existing prejudices
and myths.
Pilot project experience
The below offer bases on experience of
launching and maintaining of the personal demographic web site demography.narod.ru.
The above statements about data needs are based on the visitors' count
of certain URLs of demography.narod.ru. The most popular among users is
data
page. In the period of three years (enough to come to robust statistics)
it accumulated ten times more visitors than opinions'
page.
Promoting your image
The very visible appearance not only of
your logo, and possibly of your name in a browser command line (as a part
of the Internet address) of the definitely nonprofit site will add new
colors to your reputation of respectable donor. A support of a directly
nonprofit project is not a common feature of Russian businesses yet, but
in due course it will become an obligatory requirement for at least the
large enterprises. Please, take into account that currently the world
wide
web is a major area of business expansion, very much in fashion.
You could brag of the goodwill approach and an evidence of social responsibility,
which are very valuable now (Duma offered me some money for the
site name).
Driving forces and implementation
Since mortality and morbidity are major
issues in the demography of Russia, it is natural to your health producing
company to support the project in this field.
The energy, qualification, and experience of the
author of the project together with your financial and other opportunities
will definitely result into a success. Your participation will give a birth
to the unique project. You will also penetrate the Russian information
market at almost no cost and enjoy a monopoly in this particular segment
at least for a while. The costs will not be high.
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