In this particular case it is the knowledge
obtained by the client after browsing through www.demography.ru and natural
feeling of a deep gratitude to the supplier (i.e., you), raised in his/her
heart.
Substantially the product has a threefold character:
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theoretical (a hypertext demographic advice);
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practical (news, coming events, facts and figures);
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the third (last but not least) part is data or statistics.
The second section should also cover the novel issues
in laws and regulations. The first one explains the concepts applied in
the third -- Russian data often appear incompatible with those collected
on the basis of common international standards.
Goscomstat (State Committee on Statistics) of Russian
Federation provides the data in an electronic form, but in that case only
a label ''electronic'" is electronic, i.e., Goscomstat provides very sophisticated
text formatted computer files containing the demographic year-book of Russian
Federation and some other reference books. Even translation of such a material
to a standard database structures with convenient access to the information
will be a great leap forward from the value added viewpoint. As the storage
of own data is not a Goscomstat competitive advantage, the simple accumulation
of files also will produce a comparative enhancement of the product.
Prospective (fourth) part is a provision of individual
consultations to a client, or demographic appraisal of projects, the site
should generate clients' demand to know more on specific and focused topics.
In the USA this niche is occupied by American Demographics, the
unique periodic (and seems the sole Internet) edition on business demography.
Thus, the novelty of a product does not cause any doubt. In Russian Federation
only "Expert" magazine from time to time publishes the reviews of demographic
risks for very large regions.